About Me

I'm a marketing strategist, creative director and innovator specializing in direct response, digital, persona-based marketing, technology and new media with a focus on segmentation, personalization and analytics. I believe marketing is a key part of the client relationship and that data + killer creative is not only effective, it's fun.

I'm a technology writer and speaker focusing on the Internet, Macintosh computers and iOS products, with an eye on spotting developing trends including social networking and technology convergence. (Next big thing? AI and AR. VR? Not so much.)

I also cover what I've coined "Tech vs. Wild"—the intersection of high adventure and high technology, as well as personal digital security, technology & health and the connected home (aka the Internet of Things.)

I enjoy using what I know to make technology accessible to people, to help my clients reach their audiences and to do cool things that improve people's lives.

Contact Details

Chuck La Tournous
78 Race Street
Pittstown, NJ 08867

908.442.8388
chuckl@me.com

Work

Prudential | Roseland, NJ

Director, Marketing Strategy & Business Development 2014-2018

Led and inspired team of marketing strategists in the development of programs for company’s largest clients. Reinvented Association/Affinity Marketing Program to shift from product-focused to customer-focused approach through development of persona-based, highly personalized data-driven strategies and multi-channel, holistic approach to the customer journey, from engagement to advocacy.

Responsible for core life product marketing strategy and overall strategy for company presence on Prudential website. Consulted on key strategic projects and initiatives including the overhaul of Prudential’s Group Insurance web presence and other mission critical business opportunities.

  • Drove year-over-year growth for key clients and products

Herman's Sporting Goods | Carteret, NJ

Creative Director, Marketing & Advertising 1987-1996

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Education

Rutgers University

B.A. English/Journalism | Minor, TV & Broadcasting 1984

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School of Visual Arts

Continuing Education in Copy & Design 1986

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Honors/Awards

  • Elected to Board of Directors, Professional Insurance Marketing Association (PIMA)
  • Earned Best of Show plus three Gold, two Silver and one Bronze Award at the 2016 PIMA Marketing Methods Competition
  • 2016 PIMA Presidential Distinguished Service Award honoree
  • Earned Best of Show plus five Gold Awards at the 2015 PIMA Marketing Methods Competition
  • Invited speaker for the New England, Philadelphia and National Data & Marketing Association (DMA), PIMA, Macworld Expo and others
  • Named to DMA's ECHO Academy of Direct Marketing Arts & Sciences
  • Member, Prudential Social Media Steering Committee
  • Judge, DMA ECHO Awards; Judging Chair, Insurance & Financial Services Category
  • Forrester 360° Marketing Digital/Content Certification

Client Testimonials

  • Chuck has managed the design and implementation of numerous marketing efforts benefitting TMAIT. His work has been a major factor in our company's continued success in the physician insurance industry. Chuck can relate to people in many ways and on many levels, and makes a great advertising executive. In fact, Chuck's people skills have saved the day on more than one occasion.

    James Prescott, Texas Medical Association Insurance Trust
  • Chuck is a first class marketing professional who is always looking for innovative ways to meet and exceed his target market's expectations. His in depth knowledge of various marketing approaches and methodoligies has helped him achieve outstanding success in all facets of his marketing responsibilites. You would never be wrong in bringing Chuck's expertise in to solve your latest marketing challenge.

    Scott Lilja, National Automobile Association

Get In Touch.

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