Chuck La Tournous

Tech Writing | Videos (American National—Others to Come) | Radio

Competencies

Marketing Strategy | Creative Execution | Strategic & Long-Term Planning | Team Building & Leadership Data, Digital, and AI | Operational Excellence | Business Transformation | Innovation

Professional Experience (abridged)

  • Vice President, Marketing and Field Engagement | August, 2023–July, 2024

    Co-led the Multiple Line Agencies division, driving long-term strategy, providing leadership to captive agent distribution force and field leadership. Led additional functions within Agencies division, optimizing operational efficiency across finance, field support, communication, compliance, and audit response.

  • Vice President, Marketing, Multiple Line Agencies | November, 2018—August, 2023

    Oversaw all aspects of marketing. Member of senior leadership team for Multiple Line Agencies segment. Guided development and execution of strategic plans for all product lines and markets, including Life and Annuities, Commercial, Agriculture, and Personal Lines.

  • Director, Association/Affinity Marketing and Life Strategy, Group Insurance | 2014-2018

    Led life product marketing strategy for the Group Insurance division, driving growth and market penetration through targeted campaigns. Managed marketing strategies for existing book of business as well as new case acquisition.

  • Director, Head of Marketing, Association/ Affinity Segment | 2005–2014

    Head of marketing for company’s Association/Affinity business, with over $600 million in annual premium. Drove double-digit growth on key accounts. Member of core leadership team for Association Business Unit, shaping business strategy and product development. Developed innovative marketing techniques to generate growth and increase efficiency of spend.

Education

> Bachelor of Arts, English/Journalism | Rutgers University

> Continuing Education in Advertising | School of Visual Arts

Boards & Recognitions

> Executive Chair, ANA Digital and Direct Mail Committee

> Board of Governors, International ECHO Awards

> President’s Award, Professional Insurance Marketing Association

> Multiple Best of PIMA Awards

Volunteering

> Judge/Mentor, Marketing EDGE

> Advisor, Halsey Street Merchants Association

> Strategy Consultant, Greater Newark Convention and Visitors Bureau

> Chair, Union Township Environmental Commission