Chuck La Tournous
chuckl@me.com | (908) 500-4558
Award-winning marketer and proven leader driving growth, high-performance teams, and exceptional results. Expertise in strategic planning, business development, and operational excellence across diverse functions. Passionate about building a culture of ownership, transparency, and accountability; fostering innovation; and nurturing strong collaborative relationships across the enterprise.
Competencies
Marketing Strategy | Creative Execution | Strategic & Long-Term Planning | Team Building & Leadership Data, Digital, and AI | Operational Excellence | Business Transformation | Innovation
Professional Experience (abridged)
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Vice President, Marketing and Field Engagement | August, 2023–July, 2024
Co-led the Multiple Line Agencies division, driving long-term strategy, providing leadership to captive agent distribution force and field leadership. Led additional functions within Agencies division, optimizing operational efficiency across finance, field support, communication, compliance, and audit response.
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Vice President, Marketing, Multiple Line Agencies | November, 2018—August, 2023
Oversaw all aspects of marketing. Member of senior leadership team for Multiple Line Agencies segment. Guided development and execution of strategic plans for all product lines and markets, including Life and Annuities, Commercial, Agriculture, and Personal Lines.
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Director, Association/Affinity Marketing and Life Strategy, Group Insurance | 2014-2018
Led life product marketing strategy for the Group Insurance division, driving growth and market penetration through targeted campaigns. Managed marketing strategies for existing book of business as well as new case acquisition.
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Director, Head of Marketing, Association/ Affinity Segment | 2005–2014
Head of marketing for company’s Association/Affinity business, with over $600 million in annual premium. Drove double-digit growth on key accounts. Member of core leadership team for Association Business Unit, shaping business strategy and product development. Developed innovative marketing techniques to generate growth and increase efficiency of spend.
Education
> Bachelor of Arts, English/Journalism | Rutgers University
> Continuing Education in Advertising | School of Visual Arts